Strategic pricing, home prep, and partnering with a pro are key to successfully selling your home.

Selling a home right now isn’t as easy as it was a few years ago. Buyers are calling the shots, and market competition is fierce, but with the right strategy, you can still sell your home quickly and for a great price. Here’s what both homebuyers and sellers need to know.

Market knowledge. One of our primary goals is to educate our sellers about current market conditions. We provide regular updates on key factors, such as the number of homes for sale and the level of competition. We also track price trends, including the differences between list and sale prices and the average time homes spend on the market.

At present, homes are averaging just two days before they attract potential buyers. If your listing isn’t attracting attention, it may be time for some adjustments. Our aim is to reassure you that you’re not alone and that small changes can make your home stand out among the competition.

Pricing is everything. Pricing is crucial, especially now, when buyers have many choices. To accurately price your home, your price should be based on current data, not just what your neighbor sold for last year. You must also be prepared to adjust your price as the market changes.

The condition of your home matters, too. Well-maintained homes attract more buyers, so take time to clean, declutter, and fix any minor issues. While you can’t change your location, you can control your price and the condition of your home. Focus on these to improve your chances of a successful sale.

Price it right, prep it well, and let the market reward your strategy.

Buyers are in charge and are savvier than ever. Buyers typically compare three to four homes and negotiate hard. However, buyers respect sellers who show they’re serious. For example, if your home has had price drops, it signals that you’re motivated and realistic. 

For instance, we saw a home listed at $1.9 million dropped to $1.55 million over six months. If the seller had priced it correctly from the start, they probably sold faster and for a better price.

Trust your Realtor’s advice over your neighbors’. Partnering with a professional is crucial in today’s market; it’s not the time for DIYers. A good Realtor will analyze data to help you set the perfect price, advise you on home preparation to maximize appeal, and negotiate offers to protect your interests. They’ll also keep deals on track, even when unexpected challenges arise.

Selling in a buyer’s market isn’t easy, but it’s far from impossible. The sellers who succeed are the ones who adapt and show buyers they’re ready to make a deal. Let's chat if you’re ready to sell or purchase a home. Call us at (561) 843-4464 or email us at dankarp@kw.com or laurie@activeluxury.com. Your home deserves a strategy that works.